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About Blue-Emu & NFI, LLC

Quality products made in the USA

Our History

2002
2013
2014
2015
2016
2016
2017
2017
2019
2020
Blue-Emu Incorporated
Started in a garage, the company begins making the Original Cream for muscles and joints.
Johnny Bench Becomes the Blue-Emu Spokesperson
Johnny Bench becomes Blue-Emu's spokesperson and a personal user of Blue-Emu. He experiences how much Blue-Emu supports his muscles and joints.
Gregory Holdings Acquires Blue-Emu
Gregory Pharmaceutical Holdings, Inc., owned by John Gregory, acquires Blue-Emu. As part of the acquisition, he also begins supporting Serving Orphans Worldwide in their efforts to care for orphans around the world.
Blue-Emu Expands and Sees Growth
Blue-Emu adds Maximum Pain Relief Cream and Anti-Itch Cream to their product line, offering yet more ways for customers to care for their muscles, joints, and skin. Original Super Strength 4 oz becomes the #1 external analgesic product nationwide. Richard Petty joins Johnny Bench in becoming a Blue-Emu spokesperson.
Blue-Emu Launches Lidocare Lidocaine Patented Dry Patches
Blue-Emu launches a new brand, Lidocare. Lidocare offers the first patented Lidocaine dry patch in the U.S. market. With 4% Lidocaine HCl, the Lidocare Dry Patch provides numbing relief for up to 8 hours.
Blue-Emu Launches Continuous Pain Relief Spray
Blue-Emu adds Continuous Pain Relief Spray to their product line. This gives customers another option to get relief for hard to reach areas without the mess or aggravation.
Blue-Emu Launches Lidocaine Pain Relief Cream
Blue-Emu launches Lidocaine Pain Relief Cream, adding to their growing product line. The Lidocaine Pain Relief Cream gives customers yet another option to get relief with 4% Lidocaine HCl.
Arthritis Foundation Partners with Blue-Emu
The Arthritis Foundation enters into a partnership with Blue-Emu ahead of their new product, Blue-Emu Maximum Arthritis Pain Relief Cream. This partnership helps bring more attention to Blue-Emu and how they support muscles and joints.
Blue-Emu Launches Lidocaine Dry Patch
Blue-Emu tests launching a lidocaine dry patch to the U.S. market. This would allow customers to get up to 8 hours of numbing relief in a dry patch that stays put.
MLB & NASCAR Partner with Blue-Emu
MLB & NASCAR both see a good investment in partnering with Blue-Emu as an Official Pain Relief Cream. This includes bringing the first night race to Martinsville with the Blue-Emu Maximum Pain Relief 500 in 2020 and the Blue-Emu Maximum Pain Relief 400 in 2021.

Our Crew

All
IT
Fulfillment
Quality Assurance
Customer Service
Accounting
Sales
Marketing
Legal
Leadership
bblessing
Ben Blessing
COO
jbowles
John Bowles
General Counsel
jrichmond
Jim Richmond
SVP of Sales
twilliams
Todd Williams
Business Development Specialist
bhuff
Ben Huff
Marketing Director
bwhite
Bert White
Creative Director
mbailey
Megan Bailey
Digital Marketing Manager
wwoods
Wendy Woods
Social Media Manager
rmasters
Rich Masters
Vice President of Accounting
IMG_5319
T.J. Bowman
Inventory Accountant
sbooher
Shauna Booher
Accounting Associate
sdavenport
Sandra Davenport
Accounting Associate
bmullins
Bryan Mullins
Director of Quality
IMG_5317
Bryan Jackson
Quality Coordinator
holiver
Hazel Oliver
Customer Service Manager
tswetnam
Tom Swetnam
Vice President, IT
IMG_5313
Herschel Blessing
Vice President of Distribution
IMG_5315
Michael Sneed
Distribution Supervisor
Carolyn McElyea
Group Lead - Inventory Management / Distribution
Ginger Begley
Inventory Management / Shipping and Receiving
Kevin Counts
Inventory Management

Our Track Record

A Blue-Emu product is sold online every
100
seconds
In the U.S. last year, Blue-Emu sold over
2,000,000
products
Blue-Emu's social media has over
46,000
followers
Blue-Emu has over
28,000
5 Star Ratings
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