About Us

About Blue-Emu & NFI Consumer Products

Quality products made in the USA

Our Mission

To support overall quality of life through innovative products available across the US.

Our goal is to make everyday life more accessible to everyone

Through continuing innovation and improvement, we want to help more people enjoy their everyday life. Whether it's spending more time with family or staying active, Blue-Emu can help support your muscles and joints with a variety of products to fit your needs.

Who is Blue-Emu & NFI Consumer Products?

Blue-Emu started out making our Original Super-Strength Cream in 2002 and has continued to innovate and manufacture muscle & joint support products for the last 20 years. Owned by NFI Consumer Products (Nutrition & Fitness, Inc, now NFI, LLC), a part of Gregory Pharmaceutical Holdings, Inc, Blue-Emu uses the soothing effects of real emu oil in all our products.

Locally owned & nationally known, Blue-Emu's main office and manufacturer is located in Bristol, TN. Our cGMP-certified facility helps support the local economy and produce quality Blue-Emu products.

Blue-Emu products now include: