About Us

About Blue-Emu & NFI, LLC

Quality products made in the USA

Our History

2002

2013

2014

2015

2016

2017

2019

2020

Blue-Emu Incorporated

Started in a garage, the company begins making the Original Cream for muscles and joints.

Johnny Bench Becomes the Blue-Emu Spokesperson

Johnny Bench becomes Blue-Emu's spokesperson and a personal user of Blue-Emu. He experiences how much Blue-Emu supports his muscles and joints.

Gregory Holdings Acquires Blue-Emu

Gregory Pharmaceutical Holdings, Inc., owned by John Gregory, acquires Blue-Emu. As part of the acquisition, he also begins supporting Serving Orphans Worldwide in their efforts to care for orphans around the world.

Blue-Emu Expands and Sees Growth

Blue-Emu adds Maximum Pain Relief Cream and Anti-Itch Cream to their product line, offering yet more ways for customers to care for their muscles, joints, and skin. Original Super Strength 4 oz becomes the #1 external analgesic product nationwide. Richard Petty joins Johnny Bench in becoming a Blue-Emu spokesperson.

Blue-Emu Launches Lidocare Lidocaine Patented Dry Patches

Blue-Emu launches a new brand, Lidocare. Lidocare offers the first patented Lidocaine dry patch in the U.S. market. With 4% Lidocaine HCl, the Lidocare Dry Patch provides numbing relief for up to 8 hours.

Blue-Emu Launches Continuous Pain Relief Spray

Blue-Emu adds Continuous Pain Relief Spray to their product line. This gives customers another option to get relief for hard to reach areas without the mess or aggravation.

Blue-Emu Launches Lidocaine Pain Relief Cream

Blue-Emu launches Lidocaine Pain Relief Cream, adding to their growing product line. The Lidocaine Pain Relief Cream gives customers yet another option to get relief with 4% Lidocaine HCl.

Arthritis Foundation Partners with Blue-Emu

The Arthritis Foundation enters into a partnership with Blue-Emu ahead of their new product, Blue-Emu Maximum Arthritis Pain Relief Cream. This partnership helps bring more attention to Blue-Emu and how they support muscles and joints.

Blue-Emu Launches Lidocaine Dry Patch

Blue-Emu tests launching a lidocaine dry patch to the U.S. market. This would allow customers to get up to 8 hours of numbing relief in a dry patch that stays put.

MLB & NASCAR Partner with Blue-Emu

MLB & NASCAR both see a good investment in partnering with Blue-Emu as an Official Pain Relief Cream. This includes bringing the first night race to Martinsville with the Blue-Emu Maximum Pain Relief 500 in 2020 and the Blue-Emu Maximum Pain Relief 400 in 2021.